About
Gopi Vakkanti
Senior Digital Marketing Strategist · Performance Marketing Specialist · Analytics Consultant
A results-driven digital marketing professional with over 8 years of experience managing SEO, PPC, Analytics, Tracking, Reporting and Lead Generation campaigns across Healthcare, Education, E-commerce and B2B industries.
Experienced in developing full-funnel marketing strategies that combine data, creativity and technology to generate measurable business growth.
Experience
Career Timeline
Zeta Global
July 2024 – January 2026- Google Ads Management
- Microsoft Ads Management
- Campaign Optimization
- Conversion Tracking
- Reporting & Insights
- Enterprise-Level Performance Marketing
Saadia India Support Systems
June 2023 – September 2023- Tableau Dashboard Development
- Performance Reporting
- Data Visualization
- Client Reporting
GUS Education India
January 2020 – June 2023- Student Lead Generation
- International Education Marketing
- Funnel Optimization
- Marketing Analytics
- Reporting Automation
Clicksprime
September 2017 – January 2020- PPC Management
- SEO Campaigns
- Social Media Marketing
- Analytics Reporting
Certifications
Credentials
Google Ads Search Certification
Certified Professional
Microsoft Advertising Certification
Certified Professional
Tools & Platforms
Technology Stack
Analytics
Google Analytics 4Google Tag ManagerLooker StudioTableau
Advertising
Google AdsMicrosoft AdsMeta Ads
SEO
SEMrushGoogle Search Console
Reporting
ExcelLooker StudioTableau
CRM & Marketing
Salesforce