Case Studies
Real growth, measured.
Selected engagements across Healthcare, Education and E-commerce — structured around clear challenges, focused strategy and audited results.
HealthcareMulti-Speciality Hospital — Lead Generation
Low patient appointment volume across multiple specialty departments.
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Multi-Speciality Hospital — Lead Generation
Low patient appointment volume across multiple specialty departments.
Challenge
Low patient appointment volume across multiple specialty departments.
Strategy
Layered Google Ads (Search + Local) with Local SEO and a Personal Branding program on LinkedIn and YouTube.
Execution
Rebuilt account structure by specialty, launched call-only and lead-form campaigns, optimized Google Business Profiles for all locations, produced doctor-led video content.
Tools Used
Google AdsGA4GTMGBPSEMrush
Results
180% increase in appointment bookings
45% lower cost per lead
120% increase in organic traffic
HealthcareSuper-Speciality Hospital — Visibility
Poor visibility for specialty departments and weak online reputation.
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Super-Speciality Hospital — Visibility
Poor visibility for specialty departments and weak online reputation.
Challenge
Poor visibility for specialty departments and weak online reputation.
Strategy
Technical & content SEO combined with YouTube and active reputation management.
Execution
Built specialty hub pages, launched YouTube doctor explainers, deployed a structured review-generation flow across all touchpoints.
Tools Used
SEMrushGSCYouTubeGA4
Results
250% increase in specialty consultation inquiries
300% increase in Google reviews
90% increase in website engagement
EducationEdTech — Student Acquisition
High student acquisition costs and inefficient ad spend.
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EdTech — Student Acquisition
High student acquisition costs and inefficient ad spend.
Challenge
High student acquisition costs and inefficient ad spend.
Strategy
Google Search Ads + Remarketing + Landing Page Optimization with full GA4 attribution.
Execution
Restructured campaigns by intent stage, built dedicated LPs per program, implemented enhanced conversions and rebuilt attribution model.
Tools Used
Google AdsGA4GTMLooker Studio
Results
40% reduction in CPL
65% increase in lead volume
35% increase in enrollment rates
E-commerceDTC Brand — ROAS Growth
Low ROAS and high cart abandonment.
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DTC Brand — ROAS Growth
Low ROAS and high cart abandonment.
Challenge
Low ROAS and high cart abandonment.
Strategy
Performance Max + Dynamic Remarketing + Analytics Optimization across the full funnel.
Execution
Migrated to PMax with asset group segmentation, implemented dynamic remarketing audiences, fixed product feed and event tracking.
Tools Used
Google AdsMeta AdsGA4Merchant Center
Results
5.8X ROAS
70% increase in revenue
28% increase in conversion rate